The cow that scowls
French supermarket group Centres Leclerc (no relation to the tank) has come up with a rather crafty stunt designed to appeal to those Gauls exercised by fears over purchasing power: it is destocking six products it considers have had excessive price rises imposed by their producers. One of which is the cheese kind enough to supply me with a headline of sorts. Ajax, a cake and some anti-wrinkle creams have also been targeted in this stunt. The cow cheese people justify the 20% rise by noting that the wholesale price of milk has gone up 40%. Preliminary digging suggests that the Bel plant is in Dole, and a Centre Leclerc there or thereabouts, so there is scope for a reciprocal boycott. Given that it is the supermarkets rather than the producers who are seen as villains (by some, not me) in these parts, I wonder whether Tesco ought to give this idea a whirl.
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on Friday, February 01, 2008 at 10:25 am.
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Amazing how many people don't understand that the market sets prices. If la Vache qui ne rit plus, is too expensive, buy sunnick else.
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